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General Business
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Sales

Bachelor of Science in Business Administration (B.S.B.A.)

Degree Overview

Salespeople are vital links between an organization and their clients. They manage relationships, craft solutions and ensure permanent customer satisfaction for organizational prosperity. If youre a creative problem solver who thrives on building connections and paying attention to detail, then a degree in Sales is perfect for you! In this fast-paced field, trends are ever-changing, making it an exciting journey for lifelong learners.

Discover NKUs Sales program, ranked among the nations best by the Sales Education Foundation (SEF). Through hands-on experiences with industry leaders like the Cincinnati Reds and NKUs basketball team, alongside impactful projects with nonprofits via the Mayerson Project, students gain practical skills for success in sales.

Our sales program has been awarded "Top Sales University" by the Sales Education Foundation (SEF) two years in a row.

Logo that says SEF top sales university
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Sales Bachelor's Degree

Sample 4-year degree plan


Program Availability

On Campus | 

Also available as a minor


Program Quick Links

&稼恢壊沿;
&稼恢壊沿;Department of Management
&稼恢壊沿;Haile 50業子 Business

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Contact Us

Have questions about the general business program?

Joe Cobbs | Department Chair | cobbsj1@nku.edu | 859.572.7960
Teresa Huddleston | Academic Coordinator | huddlestot1@nku.edu | 859.572.6582